Last updated: December 16, 2025

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. This Privacy Policy has been created with the help of the Free Privacy Policy Generator.

Interpretation and Definitions

Interpretation

The words whose initial letters are capitalized have meanings defined under the following conditions.

Definitions

For the purposes of this Privacy Policy:

Account means a unique account created for You to access our Service or parts of our Service.
Affiliate means an entity that controls, is controlled by, or is under common control with a party.
Company refers to Alfa Beauty, Urban Square, Pallam Rd, near Traffic Junction, Kasaragod, Kerala – 671121.
Cookies are small files placed on Your device.
Country refers to: India.
Device means any device that can access the Service.
Personal Data means any information relating to an identifiable individual.
Service refers to the Website.
Service Provider means any third party processing data on behalf of the Company.
Usage Data refers to data collected automatically.
Website refers to The Alfa Beauty, accessible from https://thealfabeauty.com/
You means the individual accessing or using the Service.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

We may collect:

• Email address
  
• First name and last name
  
• Phone number
  
• Address, State, ZIP/Postal code, City
  

Usage Data

Usage Data is collected automatically and may include IP address, browser type, pages visited, time spent, device identifiers, and diagnostic data.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track activity and improve our Service.

Analytics

We use third-party analytics tools such as Google Analytics to understand how users interact with our website.

Google Privacy Policy:
https://policies.google.com/privacy?hl=en-US

Invisible reCAPTCHA

We use Google Invisible reCAPTCHA to protect our website from spam and abuse. This service is subject to Google’s Privacy Policy and Terms.

Google Privacy Policy:
https://policies.google.com/privacy?hl=en-US

Payments

Users can pay for products or services through the Service. Payments are processed securely by third-party payment gateways. We do not store or collect payment card details.

Payment provider used:

• Razorpay
  Privacy Policy: https://razorpay.com/privacy/
  

Use of Your Personal Data

The Company may use Personal Data to:

• Provide and maintain the Service
  
• Manage user accounts
  
• Process purchases and transactions
  
• Contact users regarding updates or offers
  
• Improve services, marketing, and user experience
  

Remarketing & Advertising

We use remarketing services to advertise our business on third-party platforms. These services may use cookies or similar technologies to show relevant ads.

Remarketing platforms used:

• Google Ads
  Privacy Policy: https://policies.google.com/privacy?hl=en-US
• Facebook (Meta)
  Privacy Policy: https://www.facebook.com/privacy/policy/version/5407378522724295/

Sharing of Personal Data

We may share Your Personal Data:

• With Service Providers
  
• For business transfers
  
• With affiliates or business partners
  
• With Your consent
  

Retention of Your Personal Data

We retain Personal Data only as long as necessary to fulfill the purposes outlined in this Privacy Policy and to comply with legal obligations.

Transfer of Your Personal Data

Your information may be transferred and maintained outside Your jurisdiction. By using the Service, You consent to such transfers.

Delete Your Personal Data

You may request access to, correction, or deletion of Your Personal Data by contacting Us. Certain data may be retained where legally required.

Disclosure of Your Personal Data

We may disclose Personal Data for legal compliance, protection of rights, prevention of wrongdoing, or public safety.

Security of Your Personal Data

We use commercially reasonable measures to protect Your Personal Data, but no method of transmission over the Internet is 100% secure.

Children’s Privacy

Our Service does not address anyone under the age of 13, and we do not knowingly collect Personal Data from children.

Links to Other Websites

We are not responsible for the privacy practices of third-party websites linked from our Service.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes are effective when posted on this page.

Contact Us

If you have any questions about this Privacy Policy, contact us:

• Email: alfabeauty@gmail.com
  
• Website: https://thealfabeauty.com/contact/
• Address: Alfa Beauty, Urban Square, Pallam Rd, near Traffic Junction, Kasaragod, Kerala – 671121